About Aurora

Hi there, my name is Jinxuan Chen, people know me as Aurora. I am a 27-year-old passionate about art, fashion, and culture. I moved across the globe when I was 13 years old, and since then, I have always been eager to expand my knowledge and explore new opportunities.

In high school, I graduated Magna Cum Laude and developed a strong love for art and fashion. This led me to pursue a degree in Visual Communication and a minor in Marketing during undergrad, where I honed my skills and learned to merge my creative interests with business acumen.

I completed the Master of Professional Studies degree in Fashion Management with honors through Parsons School of Design. I built upon my education and experiences to further my career in the fashion industry. Along the way, I had the opportunity to study abroad in Florence, Italy, where I deepened my knowledge of fashion marketing and fashion illustration.

As a fast learner, I am always eager to take on new challenges and strive to surround myself with amazing people who share my passion for growth and improvement. Above all, I value my family and friends for the support they have given me throughout my journey.

Skills

Visual Communication

Enhanced and refined images and videos for daily social media posts and bi-weekly email campaigns, drove a 20% engagement increase. •
Engineered high-impact graphics and videos for digital ads and web content, fueled a 15% uptick in site traffic.
Managed online e-commerce (Shopify, Amazon, The Home Depot presence with marketing graphics and text content
Collaborated with off-site web developers to add features and troubleshoot current features in order to improve user experience for the company website
Designed and developed assets for clients to download
Forecasted and created downloadable templates for social media, infographics, printables and presentations
Conceptualized and created infographics and social media posts for the marketing blog and weekly email
Revisioned and resized the company's Pinterest boards

Branding & Strategy

Designed and carried out labels and packaging for existing and upcoming products and campaigns
Established a comprehensive style guide, enhancing luxury aesthetics across all channels.
Developed marketing materials, including brand books and pitch decks for PVH and Nordstrom, and enhanced client presentations.

Fashion Illustration

Collections on portfolio

The Lilac Dream
The Red & Green
Florentine
Hollister Co.
All the Colors

Art Direction

Curated and analyzed visual assets to optimize creative direction, accelerated the design process and reduced turnaround time.
Directed and produced promotional videos, elevated video completion rates by 40%.
Led and directed multiple projects for the university magazine, Truman Media Network and local businesses
Communicated and streamlined with suppliers and retail spaces in regard of label packaging and supporting materials